Worldwide Business with kathy ireland®: See Appen Discuss its Role in Enhancing the eCommerce Shopping Experience

UPDATE:  This broadcast aired on May 14, 2017.  You can find it here. Los Angeles, CA – May 11, 2017 — Worldwide Business with kathy ireland® announces an exclusive interview with Mark Brayan, CEO of Appen, a global leader in the development of high-quality, human-annotated datasets for machine learning and artificial intelligence. Brayan will discuss the future of ecommerce and how Appen can help online retailers improve their onsite search and chatbot capabilities through high quality data, leading to deeper customer relationships. With expertise in close to 200 languages, Appen partners with leading technology and eCommerce companies to enhance their machine learning-based products. The company was founded in 1996 and is headquartered in Chatswood, Australia. Brayan says that artificial intelligence and machine learning provide opportunities for eCommerce retailers to differentiate themselves with improved site search and “always on” customer service. Appen plays an important role in helping to train these systems. He explains, “Artificial intelligence is any system that mimics human thought. The more human examples the system gets, the better it performs. Machine learning is a type of artificial intelligence in which the machine learns from consuming all of its data. That data that the machine learns from has to be collected, prepared and delivered into the technology, and that’s where Appen comes in. For 21 years, we’ve been collecting speech data, as well as data for search and social media. We’ve worked in over 130 countries and collected data in nearly 200 different languages around the world — so you can say that we’ve been fueling the growth of artificial intelligence.” JL Haber, Vice President of Programming for Worldwide Business with kathy ireland®, is proud to feature Appen. He says, “Staying ahead of technology trends is invaluable in today’s market. Appen has done that — and then some. Appen’s mission is simple but powerful: to bring together the best of human intelligence and technology to accelerate global technology solutions. This innovative company can truly help retailers make the most of exciting developments in artificial intelligence and machine learning, and find new opportunities for growth. We couldn’t be happier to have Appen on our show.” For more information about Appen, visit and tune in to Fox Business Network as sponsored programming on May 14, 2017 at 5:30pm EST and Bloomberg International on Sunday, May 14, 2017 at 7:00am GMT, 10:30am D.F. and 3:00pm HKT. About Worldwide Business with kathy ireland® Worldwide Business with kathy ireland® is a weekly business television program featuring real-world insights from corporate executives all over the globe. It can be viewed on Fox Business Network as part of their sponsored programming lineup, as well as internationally to more than 50 countries on Bloomberg International.  
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