Powering Retail AI
ACCELERATE INNOVATION, OPTIMIZE OPERATIONS, AND DELIGHT CUSTOMERS
Transforming eCommerce and Retail AI innovation at each stage of the Omnichannel journey.
POWERING AI FOR WORLD-CLASS RETAILERS
20+ YEARS Working With Top Retailers
Enabling them to
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Differentiate their brand, predict consumer behaviors, and increase revenue.
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Improve efficiency, boost productivity, speed time to market, and drive generative AI innovation.
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Deliver extraordinary omnichannel experiences across a spectrum of consumer touchpoints.
WHY CHOOSE APPEN
ML and AI data leader to exceed today’s consumer expectations, optimize operations, and improve business insights.
Global Crowd of AI Trainers
- 1+ million AI Training Specialists, including retail experts
- Delivered 3B+ relevance data points to target audiences with niche & diverse data
- Curated crowd to support generative AI
Technology Built for Retailers
- Sophisticated platform for product categories ranging from fashion to grocery
- Exceed industry quality, delivery times, and scalability while providing security to protect consumer privacy
Retail Expertise
- More than 20 years working with top global brands
- 2,000+ retail operations specialists to scale quickly
- End-to-end support across the shopper journey with a broad range of use cases
High-Quality Retail Data
- Accurate and reliable retail data to make informed business decisions
- Proven methods and processes providing industry quality, fast delivery, and scalability
YOUR TRUSTED PARTNER FOR AI DATA
Conversational & Generative AI
Build NLP based experiences for voice assistants, translation, and customer service. Take applications to the next level by generating hyper-personalized content with Generative AI.
Computer Vision
Detect shopper's physical features and movements to overlay virtual images of products onto customers for visualization before purchasing. It can also be used to develop in-store self-check-out capabilities, inventory management and fraud detection.
Catalog
Leverage our retail domain experts with broad language understanding to execute product categorization, attribute tagging, product verification, competitive analysis, image annotation, taxonomy design, and more!
Mobile Location Data
Enable ‘to-your-door’ delivery with reduced costs through accurate underlying maps. Improve route planning for workforce efficiency and establish new warehouses with contextual attributes and photos.
AI EXCELLENCE ACROSS THE CUSTOMER JOURNEY
Quality AI data builds the bridge between what consumers want and how retailers deliver on those expectations.
Product Catalog
Drive engagement, discoverability, and conversions with high-quality relevant product data
Store Operations
Make supply and demand more efficient by identifying missing or out of stock items, measuring footfall, providing click to connect and delivery
Relevance
Boost search and relevance with targeted and accurate data
Personalization
Tailor consumer experiences with product recommendations or substitutions to understand behaviors and preferences
Generative AI
Generate content and recommended products based on customer preferences such as occasion, seasonality, taste & style preferences, and more
Promotion
Create tailored marketing based on browsing history and purchase behavior
Content Analysis
Enhance, examine, and moderate user generated content through sentiment and moderation
Customer Service
Increase customer satisfaction through personal shopping assistants and chatbots with human-like understanding
Virtual Try-ons
Delight consumers with real-world simulations of product look and fit for informed purchasing
ALL-IN-ONE DATA PIPELINE FOR RETAIL AI
Retail companies can leverage our full suite of multimodal collection and annotation tools and combine them in an automated process with workflows within the Appen Platform to:
Break complex projects down into simple jobs, then automatically route data between the jobs using configurable routing rules.
String multiple jobs or models together in a branching or linear configuration.
Leverage machine learning in workflows to offset costs and expedite project completion.
Secure Data Access
Data security requirements are met for customers working with personally identifiable information (PII), protected health information (PHI), and other sophisticated compliance needs.
Enterprise-level security to protect sensitive client data
Secure Crowd
We offer a suite of secure service offerings with flexible options to ensure data security via secure facilities, secure remote workers, and onsite services to meet specific business needs.
Enterprise-level security to protect sensitive client data
Secure Facilities
We have sites in multiple geographies to support projects with Personally Identifiable Information (PII) and other sensitive data, as well as the right people, policies, and processes in place for a range of security levels, up to government level certification.
Enterprise-level security to protect sensitive client data
Secure Workspace
With our ISO 27001 accredited remote Secure Workspace solution, our global crowd can work on your sensitive projects remotely, without having to access a physical secure facility. This allows the diversity of our remote crowd to reduce bias and support multiple languages even through global disruptions.
Enterprise-level security to protect sensitive client data
RESOURCES
The Impending Data Crisis in the AI Economy
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Appen Appoints Alicia Hale as Chief Marketing Officer
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Appen Teams Up with AWS to Drive AI Innovation
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Deciphering AI from Human Generated Text: The Behavioral Approach
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Building AI We Can Trust
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Appen and the UNGC: Defining Sustainability and Ethics in the AI Era
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How the Human Element Balances AI and Contributor Efforts for Optimal Outcomes
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Appen Launches AI Chat Feedback and Benchmarking Solutions for Enhanced LLM Evaluation
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Appen's Benchmarking Solution: Confidently Choosing the Right LLM for Your Application
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Appen's AI Chat Feedback Solution: Enhancing Conversational AI Performance
Read More The White House’s Artificial Intelligence voluntary safety commitments missed the most essential component in the safeguarding of AI: human oversight.
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Appen Partners with Knockri to Use AI for Ethical Hiring
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A Message from Appen’s CEO
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How Artificial Intelligence is Transforming Our Everyday Lives for the Better
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Appen Appoints Fab Dolan as Chief Marketing Officer
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